Hitman Fight League
Paul Stafford has officially joined forces with Liam Harrison and the Hitman Fight League
Marking an exciting new chapter for the rapidly growing combat sports brand. As both a partner and the league’s dedicated creative force, Paul brings a comprehensive blend of design expertise, digital strategy, and brand vision that is now woven into every aspect of the organisation’s identity.
With a reputation for high-impact visuals and innovative design solutions, Paul has taken full ownership of the Hitman Fight League’s creative direction. This includes crafting the league’s branding from the ground up—developing a bold, modern aesthetic that captures the intensity, professionalism, and energy of elite striking competition. From logos and promotional graphics to event themes and fighter assets, Paul ensures every visual element is consistent, dynamic, and instantly recognisable.
His role also extends to designing and managing the official Hitman Fight League website, delivering a user-focused platform that showcases fighters, events, tickets, and media with clarity and impact. Across advertising campaigns, social media content, and digital marketing, Paul’s creative leadership drives engagement and helps expand the league’s global reach. His eye for detail and ability to create scroll-stopping visuals have become essential in promoting each event and building anticipation among fans worldwide.
In addition to digital and promotional work, Paul oversees the design of all merchandise, producing apparel and event products that reflect the league’s identity and resonate with supporters. He also handles all digital production for every event, including on-screen visuals, fight cards, walkout graphics, and branded media assets—ensuring a seamless and professional presentation both in-venue and online.
By partnering with Liam Harrison, Andy Howson and Simon Jays and taking creative control of the Hitman Fight League, Paul Stafford has become a driving force in shaping the league’s presence, professionalism, and long-term brand success.
